Thumbing through the latest Bon Appetit magazine, I had the sudden urge to call the police. I thought some stranger had broken into my home and was hovering over my shoulder. The smell of some ghastly body odor filled the room and the dogs came a running. The culprit was a scent strip for Euphoria by Calvin Klein. That's right, a stinky cologne ad in the middle of a magazine that's supposed to make you hungry. This will not stand.
Imagine then, a feature with basic info and recipes with smoked paprika. Then, an ad by Spice Hunter with a pull-out flap that instead of smelling of unshowered old men, smells like the barbecue-y goodness of smoked paprika. Why not engage the scent sense of the food reader? I guarantee you would see higher sales of those spices featured. As a thirty-something home-owning female home cook (target demographic), I'd buy more spices if I could get my nose into them first.
I submitted this bit of brilliance to Bon Appetit via Twitter, but I guess there was a hurricane happening that day? Anyways, magazine publishers, think about it; get back to me.